How to refresh a “well-positioned company” in a conservative environment?

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We partnered with Paroc to keep their  look and feel consistent internationally, while making slight updates to their visual messaging.

 

Situation: Paroc has a good brand reputation amount its B2B and its B2C market.

 

Problem: B2B marketing is thought as only done by number and  machines, there is a fear of non-conservative communications.

 

Solution: Contemporary visuality, finding a new angle of viewing, but Most importantly p2p marketing (people to people).