How to make people feel beautiful?
Branding, package design, advertising strategy, and launch campaign for a new Skin care product introduced in the market.
Situation: The natural cosmetics landscape has reach a point were we must communicate more than cosmetics being natural.
Problem: Consumers recognise and are averse to dishonest, empty advertising.
Solution: The most important ingredient in skin care is a smile arising from self-respect and consideration. Therefore, we created a brand and communication strategy that focuses on the wild beauty within all of us. Compliments without an agenda.