top of page


How to make people feel beautiful

Branding, package design, advertising strategy, and launch campaign for a new Skin care product introduced in the market. 


Situation: the drink landscape was saturated and stagnant.


Problem: drinks in the cold coffee or tea category are mainly advertised as artisanal, causing redundancy and blend in the communication.  


Solution: Concentrate on the unexpected, refreshing combination of flavours, and the lightness/ refreshment of the drink.

Paulig Cold Brew Sparkling

Paulig Cold Brew Sparkling

Play Video

RARE x The New Fresh

In order to create honest hype amongst the target market, a launch campaign of a tour focusing in emerging artist, thus offering the campaigns promise “the new fresh”