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How to make people feel beautiful?
Branding, package design, advertising strategy, and launch campaign for a new Skin care product introduced in the market.
Situation: the drink landscape was saturated and stagnant.
Problem: drinks in the cold coffee or tea category are mainly advertised as artisanal, causing redundancy and blend in the communication.
Solution: Concentrate on the unexpected, refreshing combination of flavours, and the lightness/ refreshment of the drink.
Paulig Cold Brew Sparkling
RARE x The New Fresh
In order to create honest hype amongst the target market, a launch campaign of a tour focusing in emerging artist, thus offering the campaigns promise “the new fresh”