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Paulig cold brew

How to make “just another drink” advertising interesting? 

We designed a branding, advertising campaign, package design and launch campaign for a new cold brew drink introduced in The market. 

 

Situation: the drink landscape was saturated and stagnant.

 

Problem: drinks in the cold coffee or tea category are mainly advertised as artisanal, causing redundancy and blend in the communication.  

 

Solution: Concentrate on the unexpected, refreshing combination of flavours, and the lightness/ refreshment of the drink.

Paulig Cold Brew Sparkling

Paulig Cold Brew Sparkling

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In order to create honest hype amongst the target market, a launch campaign of a tour focusing in emerging artist, thus offering the campaigns promise “the new fresh”