Paulig cold brew
How to make “just another drink” advertising interesting?
We designed a branding, advertising campaign, package design and launch campaign for a new cold brew drink introduced in The market.
Situation: the drink landscape was saturated and stagnant.
Problem: drinks in the cold coffee or tea category are mainly advertised as artisanal, causing redundancy and blend in the communication.
Solution: Concentrate on the unexpected, refreshing combination of flavours, and the lightness/ refreshment of the drink.
Paulig Cold Brew Sparkling
RARE x The New Fresh
In order to create honest hype amongst the target market, a launch campaign of a tour focusing in emerging artist, thus offering the campaigns promise “the new fresh”