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Naughty Brgr

How to lean on “greasy burgers” without making them off putting?

 

We developed the brand and messaging of a uniquely naughty burger chain. 

 

Situation: The restaurant clientele had plateau and was struggling to engage a wider audience 

 

Problem: The naughty word was only understood in its sexual context. 

 

Solution: Advertised the understanding of naughty as “ rule breaker, and freedom maker". 

Naughty Brgr

Naughty Brgr

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