top of page

Naughty Brgr

How to lean on “greasy burgers” without making them off putting?


We developed the brand and messaging of a uniquely naughty burger chain. 


Situation: The restaurant clientele had plateau and was struggling to engage a wider audience 


Problem: The naughty word was only understood in its sexual context. 


Solution: Advertised the understanding of naughty as “ rule breaker, and freedom maker". 

Naughty Brgr

Naughty Brgr

Play Video
bottom of page