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Naughty Brgr
How to lean on “greasy burgers” without making them off putting?
We developed the brand and messaging of a uniquely naughty burger chain.
Situation: The restaurant clientele had plateau and was struggling to engage a wider audience
Problem: The naughty word was only understood in its sexual context.
Solution: Advertised the understanding of naughty as “ rule breaker, and freedom maker".
Naughty Brgr
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