How to make a “typical-bearded-hipster-roastery” feel welcoming?

 

We designed a full strategic rebrand of a coffee roastery, pivoting from B2C to B2B. 

 

Situation: the roastery pivoted from a B2C coffee producer, to a collaborative B2B roastery. 

 

Problem: There was a need to offer ownership of brand to its partners, but RPR (understandably) didn’t want to loose brand equity. 

 

Solution: Create a confident-expert tone of voice and paired with a simple, consistent and bold visual brand.