Robert Paulig Roastery
How to make a “typical-bearded-hipster-roastery” feel welcoming?
We designed a full strategic rebrand of a coffee roastery, pivoting from B2C to B2B.
Situation: the roastery pivoted from a B2C coffee producer, to a collaborative B2B roastery.
Problem: There was a need to offer ownership of brand to its partners, but RPR (understandably) didn’t want to loose brand equity.
Solution: Create a confident-expert tone of voice and paired with a simple, consistent and bold visual brand.
Notes of Nature
In addition of creating a brand for b2b collaboration, we also created a campaign and brand direct to consumers.