How to refresh a “well-positioned company” in a conservative environment?
We partnered with Paroc to keep their look and feel we consistent internationally, while marking slight updates to their visual messaging.
Situation: Paroc has a good brand reputation amount its B2B and its B2C market.
Problem: B2B marketing is thought as only done by number and machines, there is a fear of non-conservative communications.
Solution: Contemporary visuality, finding a new angle of viewing, but Most importantly p2p marketing (people to people).